Why It Matters

The Cause

Every year, millions of children are injured in and around the home, and tragically, thousands of these children die. It can happen to anyone, anywhere, and in a matter of seconds. But this is a problem with a solution.

The #1 cause of childhood death is accidental injury.

…that’s more than the next three causes combined.

Number of Deaths By Cause

Source: National Vital Statistics System from the National Center for Health Statistics, Centers for Disease Control and Prevention; accessed through WISQARS. 2009, United States, All Races, Both Sexes, Children 1-19

50% of accidental injuries happen in or around the home

Circle showing 50% filled in.

Most people consider their home to be the safest place for their children to be. But home-related injuries and deaths are far too common. It's time we change that.

Source: Injury in the United States, 2007 Chartbook

Most people are unaware that this is an issue

The rate at which children are hurt or killed by accidental injuries is staggering. Now's the time to become informed, take action and start making a difference.

chart 3
  • 0%

    of parents are not aware of the cause

    72% of parents are not aware that accidental injuries are the leading cause of death in children.

  • 0%

    of parents are concerned about home injury

    Only 39% of parents are concerned about injuries happening in their homes; most are concerned with parks and playgrounds.

  • 0%

    of parents believe that they could do better

    Only 37% of parents believe they could be doing a better job of keeping their children safe.

Source: Nationwide Preventable Injury Survey 2014 with Parents, Beltway Influencers and Business Executives

Every Child Matters

Spread The Word

Help your friends, neighbors and family members. Share facts and articles about this important issue and help spread the word about how to keep children safe.

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Our Role

Together with the experts, we're building on our legacy of protection and safety, so that every child has the chance to live a long and fulfilling life.

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Safety Tips

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