Preventing Accidents At Home

Our Role

For over 60 years, we've made it our mission to help parents and caregivers protect kids from accidental injuries. Learn more below about our longstanding commitment to make every home safe for kids.

Nationwide started as a group of farmers who believed insurance was a promise to protect what matters most. We’ve stuck to that core belief, especially when it comes to protecting children. In 1954, we began raising awareness around the #1 cause of death in children, accidental injury, and 60 years later we can still be found advocating for their well-being through education, donations and volunteerism.

The Experts

Preventing accidental childhood injuries isn't something anyone can do alone. With the nation's leading experts, we’ve put together tips and tools we're hoping will be used by caregivers. Let's give every child a chance to see tomorrow.

Nationwide Children's Hospital

Nationwide Children's Hospital is America's 3rd largest pediatric hospital and research center and is nationally recognized as home to the Center for Injury Research and Policy; dedicated to reducing injury in children and adolescents. Our philanthropic partnership has lasted over 60 years and includes ongoing support of many clinical and research priorities including cardiology, neonatology and injury prevention. Together, we're making a difference for children everywhere.

Visit Website
Safe Kids

Nationwide has partnered with Safe Kids Worldwide, a global organization dedicated to preventing injuries in children, the number one killer of kids in the United States. Safe Kids Worldwide works with an extensive network of more than 500 coalitions in the United States and partners with organizations in 25 countries around the world to reduce child injuries in and around the home.

Visit Website

OUR TIMELINE

Legacy of Outreach

Keep Scrolling!

1935

We establish the first Safety Program to educate our employees and the public about highway safety.

1937

Nationwide becomes the first insurer to grant a rate credit to students who complete an accredited drivers’ education program.

1946

A Safety Film Library is created to educate employees, schools and community groups about the importance of safety.

1953

Nationwide partners with the Columbus Citizen newspaper in Columbus, Ohio, on the Nite-Ray Project, providing parents with reflective fabric strips to sew on their children's clothing.

1954

"Your Child’s Safety" is published in response to accidental injury being the #1 cause of childhood death.

1959

The Nationwide Foundation is established to fund nonprofits that meet crucial community needs. Since 2000, the Nationwide Foundation has committed more than $345 million to qualified nonprofit organizations across the country.

1963

Nationwide is the first company to offer a monetary incentive for seat belt use—higher coverage at no extra cost.

1973

Nationwide publicly endorses air bags and provides testimony at hearings held by the U.S. Department of Transportation.

1988

The Nationwide Foundation offers crucial early support to Farm Safety For Just Kids, a nonprofit focused on the safety of children living in rural communities.

2000

Nationwide sponsors Ay Chispas, a safety program designed for community organizations and schools serving Latino families with children age 8 and under.

2006

A longtime supporter of Children's Hospital in Columbus, Ohio, the Nationwide Foundation commits an additional $50 million to fund lifesaving pediatric care and research. In association with this gift, the facility renames itself Nationwide Children's Hospital.

2010

Nationwide becomes the presenting sponsor of MADD's Power of Parents program, which educates the parents of high schoolers about the implications of, and solutions to, underage drinking.

2014

Nationwide gathers child safety experts and stakeholders working in child injury prevention to help develop and inform our Make Safe Happen program.

2015

Nationwide becomes an official supporter of Safe Kids Worldwide, a leader in child safety. Together, Nationwide and Safe Kids Worldwide will discover new insights about how and why injuries occur and provide home safety education and training to communities across the country.

Make Safe Happen

Nationwide launched the Make Safe Happen program to raise awareness of accidental injuries and educate caregivers with tips and tools to help keep their children safe. We hope to make a difference in a child's life, whether through new research, education, or advocacy programs.

2016

Nationwide expands its partnership with the American Red Cross to support national fire and water safety programs. The American Red Cross becomes a member of the Make Safe Happen Advisory Council.

Outline of parents and child
Accidental Injuries

Over 9,000 children die from accidental injuries each year

- Centers for Disease Control 2012 National Action Plan for Child Injury Prevention

Find Out More
Every Child Matters

Spread The Word

Help your friends, neighbors and family members. Share facts and articles about this important issue and help spread the word about how to keep children safe.

take action
Spread The Word